For years dealerships have been collecting email addresses in an effort to stay more connected with their customers. If you haven't been doing this, START NOW! If you have, you've already taken the first step to growing your social media community. Your existing customers know you and trust your dealership.
Using your email database, SocialDealer allows you to connect with your previously sold customers, service customers and even parts customers through our applications "my community" tab. Existing customers are more likely to accept your request and check your pages regularly.
Social media marketing all starts with your community. Unless people are connected to your dealership via social media, time and effort properly maintaining your sites is wasted. Extra effort should go into connecting with your existing customers especially in the beginning of your social media marketing campaign. Entering into social media with a large following not only makes your dealership look established it also creates a bigger buzz and makes growing your community easier.
Maintaining your community is an integral part of your social media marketing campaign however the importance of seeking out new customers must not be minimized. SocialDealer gives you the tools to connect and engage with new customers using the "prospecting" tab in our application.
Social media should not replace follow up emails. Instead, it should be used as a way to grow your community. Include links for people to connect with you via social media in your follow up emails. Have your staff spread the word about your social networks and encourage people to connect. Social media will play an important role in the life and longevity of your dealership.
At SocialDealer we understand that entering into social media is a challenge and we are here to make it easier.
online- http://www.socialdealer.com/
Call- 877.326.7624
email- sales@socialdealer.com
Fan us on facebook
twitter.com/socialdealer

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