Social Media for Service = Customer Retention.

 

SocialDealer.com is designed to generate leads and increase sales in your dealership across all departments. Although a large part of the power of SocialDealer.com is designed to sell more cars we know the important role fixed operations play in the overall profitability of a dealership. With stores achieving up to one-hundred percent fixed absorption your service and parts department is the back bone of your operation having three to ten times more customer contacts per day then your sales department. The contacts these departments make, when properly utilized, can be used to grow your social media community and increase service, parts and sales to service customer retention.

The specific content posted to your social networks by your parts and service departments will vary from dealership to dealership depending on the role they play in your overall message. Distributing recalls and maintenance reminders regularly will encourage your community to check your pages frequently. From there the possibilities are endless. Have a mechanic write about warning signs of car trouble to look out for. Share videos on how to change the tire of a SUV and upload it to your YouTube account. Post personalized appointment reminders and even leave progress notes for customers with a car in the shop. In the Prospecting tool service and parts departments can set up their own keywords to find in market buyers for their product or service.

When your dealership joins a social network it has to be an entire dealership effort. All departments must know what social media message you are trying to convey and constantly be making effort to grow your community in their daily dealership lives. Collecting email address' and asking people if they are on a social networking sites when they are in the store is a crucial first step to making connections. Social media should be the buzz throughout your dealership because the more people that know about it the more opportunities you have to sell.