2 Social Media challenges

Social media is here to stay. Dealerships and other businesses that refuse to get on it are going to get left behind. So, what are the challenges facing businesses as they attempt to take on the fast changing world of social media?

The first challenge becomes understanding how to properly utilize social media as a far reaching and cost effective advertising outlet. To do this you must understand that people are constantly on social networking sites; updating them several times a day and viewing their favorite pages for new content. If you create a page that features updates on dealership events, as well as industry related articles and videos, you can become a part of your customer's daily life. Doing this in a non-confrontational way and becoming a resource for your community allows you access to your customer like you have never had before. Ignore the urge to blast people with inventory and post hype ads on your walls! Remember in the world of social media the soft sell is the only sell. Try to use social media as a way to force your dealership in front of people and you will be wasting the best customer retention resource available.

The second challenge a dealership is going to face, choosing what social networks to join. An internet manger can't possibly be expected to control their department and manage all the popular networks. Spreading your staff too thin can produce unwanted results. What a dealership needs is a tool that will control all of their social networks, monitor incoming communication, find interesting articles and videos as well as the latest industry news and allow you to share from one network to another. With a tool like this a dealership would not have to make a choice of what network to join but would instead join them all. Social media control suites such as SocialDealer.com give dealerships that ability.

Having a tool to monitor and control several social networks from one location allows dealerships to properly utilize this new technology and not have to choose the networks they join. Staying active on all your networks and keeping your customers engaged with your dealership on a daily basis will allow you to grow your community into the most valuable resource your dealership possesses. If you don't get on social networks, right now, you are going to miss out.

SocialDealer.com gives you the tools and the power to be a profitable and cutting edge dealership during this down economy and into the future.

If you are interested in seeing the power and learning how to be a social media dealership please give us a call at 877.326.7624 or email us at sales@socialdealer.com

What we learned at NADA

We are back! NADA in Orlando, Florida was a blast. What did we learn while we were there? We learned that social media is all the buzz. We witnessed classes on social media moved to rooms three times the size they were scheduled in due to overwhelming demand.

Have you seen the data? Do you know how big social media is?

Facebook added 100 million users in under 9 months.

If facebook were a country it would be the 4th largest in the world between the United States and Indonesia.

The #2 largest search engine in the world is YouTube.
Social Media has overtaken porn as the #1 activity on the web!

Have YOU ever put an ad in the paper that reached 100 million people? Instead of standing in the showroom looking out the windows and wondering where the customers are, sit down in front of a computer and log on to http://www.socialdealer.com/ and let us show you where they are!

Engage with your current customer base and expand your community through the use of social networks and socialdealer.com.

Have question? Want answers? Call us at 877.326.7624 or email us at sales@socialdealer.com

Why Bother?

For some reason we continue to see dealerships running large ads in the newspapers and paying BIG money to put up billboards. What is the last bilboard you saw for a dealership? If you are like most people you don't remember. That's because mass marketing, like billboards, is great for increasing brand recognition but doesn't do much to influence the buyer when it comes to making a decision.

Leave the big money ads to the manufacturer!

What you need is cost effective personalized advertising with a measurable return on investment. What better way to achieve this then with the use of social networks? Social networks, when used correctly, allow you to establish relationships with your current customer base and increase sales.

Keep an eye on our blog for more tips on the proper use of social networks, the downfalls of traditional advertising and the exciting and innovative ways SocialDealer.com can benefit your dealership!

Interested? Give us a call at 877.326.7624 or email us at sales@socialdealer.com