It All Starts With Your Community

For years dealerships have been collecting email addresses in an effort to stay more connected with their customers. If you haven't been doing this, START NOW! If you have, you've already taken the first step to growing your social media community. Your existing customers know you and trust your dealership.

Using your email database, SocialDealer allows you to connect with your previously sold customers, service customers and even parts customers through our applications "my community" tab. Existing customers are more likely to accept your request and check your pages regularly.

Social media marketing all starts with your community. Unless people are connected to your dealership via social media, time and effort properly maintaining your sites is wasted. Extra effort should go into connecting with your existing customers especially in the beginning of your social media marketing campaign. Entering into social media with a large following not only makes your dealership look established it also creates a bigger buzz and makes growing your community easier.

Maintaining your community is an integral part of your social media marketing campaign however the importance of seeking out new customers must not be minimized. SocialDealer gives you the tools to connect and engage with new customers using the "prospecting" tab in our application.

Social media should not replace follow up emails. Instead, it should be used as a way to grow your community. Include links for people to connect with you via social media in your follow up emails. Have your staff spread the word about your social networks and encourage people to connect. Social media will play an important role in the life and longevity of your dealership.

At SocialDealer we understand that entering into social media is a challenge and we are here to make it easier.
online- http://www.socialdealer.com/
Call- 877.326.7624
email- sales@socialdealer.com
Fan us on facebook
twitter.com/socialdealer

Don’t forget to take your inventory with you!

The internet is the present and the future of the car business. The more places you can post your inventory the better off you are going to be. While embracing the latest trend of social media marketing it is important not to forget that without the inventory, you don't have a business to run or a reputation to manage. If your dealership is going to use social media then your inventory needs to be there as well. Like everything else there is a right way and a wrong way to go about sharing your inventory on social networks. Should you post all your cars on your wall and try to manually manage them? No! Fans do not want to come to your social media pages and see nothing but inventory. It is important to keep interesting industry relevant content on your wall and make your inventory accessible but not plastered all over the place. SocialDealer.com has created a custom Facebook application that does more than just host your inventory. Our application creates a separate tab at the top of the wall labeled "inventory" that allows your fans to see your cars when they want! Inside our application we integrate with your photo company so your inventory is displayed and laid out just like it would be on a larger vehicle search engine such as Cars.com. With multiple filtering options your fans can find the car they want and with one click they are linked to a dynamically created landing page specific to each vehicle. This page features a full photo spread and, because of integration with Autodata, the pages offer a complete and accurate VIN decode. Other features include: a custom dealer comment section, link to Google maps showing the dealership location allowing customers to map themselves right to your front door, a link to vehicle history reports and so much more. Every landing page opens in a new window creating a URL that you can share across all social networks.

Didn't know you could tweet a car? With SocialDealer.com you can!

SocialDealer.com is integrated into your DMS. That means when you make a sale the vehicle comes out of your system, out of SocialDealer.com and out of your Facebook application making it maintenance free for the dealership.

Your inventory is one of the biggest parts of your operation, as your dealership surges forward and grows through the use of social media don't forget to take it with you! SocialDealer.com can give you the knowledge and the tools to get your inventory all over social networks and show you how to master social media marketing!

Give us a call now! 877.326.7624 or email us at sales@socialdealer.com.